2016 All-Japan Research Team: Autos, No. 2: Eiji Hakomori
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2016 All-Japan Research Team: Autos, No. 2: Eiji Hakomori

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Repeating in second place, Daiwa Securities Group’s Eiji Hakomori possesses an easygoing, congenial personality, “which makes him easy to talk to,” one admirer remarks.

< The 2016 All-Japan Research Team

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Eiji Hakomori

Daiwa Securities Group

First-Place Appearances: 0


Total Appearances: 3


Analyst Debut: 2014


Repeating in second place, Daiwa Securities Group’s Eiji Hakomori possesses an easygoing, congenial personality, “which makes him easy to talk to,” one admirer remarks. “He’s very good at helping me understand key drivers. For example, he explained that Toyota [Motor Corp.] is a good company because it can produce [multiple] models on the same platform, which lowers costs and allows it to build more cars as well.” For the year ahead, however, Mazda Motor Corp. rather than rival Toyota is Hakomori’s preferred Japanese automaker. He expects Hiroshima-based Mazda to outperform its peers thanks largely to the success its newly developed, fuel-efficient SkyActiv motor is enjoying. Marketed as “an engineering marvel” that produces more torque and fewer emissions, the SkyActiv brand is a “great engine [that provides] better fuel efficiency as well better driver feeling,” advises Hakomori, 41. Moreover, as the company rolls out what he deems a rich array of models — including the CX-9 three-row, midsize sport utility vehicle — the light-truck market in the U.S. will become the “focal point for volume expansion,” the analyst projects, supporting this thesis that “North America is an extremely important region for earnings.” Trading at ¥1,663.50 in mid-March, Mazda’s stock earns a price objective of ¥3,100.



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