The 2014 All-Japan Research Team: Broadcasting, No. 2: Yoshitaka Nagao
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The 2014 All-Japan Research Team: Broadcasting, No. 2: Yoshitaka Nagao

< The 2014 All-Japan Research Team Yoshitaka Nagao & team Nomura First-place appearances: 1


Total appearances: 4


Team debut: 2011 Slipping to second place is Yoshitaka Nagao, who last year leaped from No. 3 all the way to the top. “Although his industry experience is limited,” one supporter relates, the Nomura analyst has “unique and interesting insights to offer” and provides “consistent data updates and reports.” Nagao has increased his coverage by ten stocks over the past year, for a total of 30. He is circumspect on Japanese media stocks, watching for a potential decline in advertising sales momentum in the wake of this month’s consumption tax increase from 5 percent to 8 percent. “The main focus for the sector in 2014 will be growth in on-demand movies, and the increased uptake of tablets in particular will provide greater opportunity for people to connect with movies,” the analyst advises. Accordingly, he recommends that investors buy Tokyo-based content producer and broadcaster Fuji Media Holdings, whose “Fuji TV On-Demand service is witnessing growth in membership,” he explains. “The company has been the most proactive in the sector regarding on-demand services.” Fuji Media’s shares were trading at ¥1,906 in mid-March, considerably lower than Nagao’s target price of ¥2,400.



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